{"id":4551,"date":"2017-06-19T18:58:10","date_gmt":"2017-06-20T00:58:10","guid":{"rendered":"http:\/\/www.realtimerendering.com\/blog\/?p=4551"},"modified":"2017-07-13T09:27:00","modified_gmt":"2017-07-13T15:27:00","slug":"ikea-reality","status":"publish","type":"post","link":"https:\/\/www.realtimerendering.com\/blog\/ikea-reality\/","title":{"rendered":"IKEA Reality"},"content":{"rendered":"<p>I ran across <a href=\"https:\/\/web.archive.org\/web\/20141230115206\/http:\/\/www.cgsociety.org\/index.php\/CGSFeatures\/CGSFeatureSpecial\/building_3d_with_ikea\">this article from 2014<\/a>, which is a worthwhile read\u00a0about IKEA&#8217;s transition from real-world photography to virtual. It had an interesting quote:<\/p>\n<p style=\"padding-left: 30px;\">&#8230;the real turning point for us was when, in 2009, they called us and said, \u201cYou have to stop using CG. I\u2019ve got 200 product images and they\u2019re just terrible. You guys need to practise more.\u201d So we looked at all the images they said weren\u2019t good enough and the two or three they said were great, and the ones they didn\u2019t like were photography and the good ones were all CG! Now, we only talk about a good or a bad image &#8211; not what technique created it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I ran across this article from 2014, which is a worthwhile read\u00a0about IKEA&#8217;s transition from real-world photography to virtual. It had an interesting quote: &#8230;the real turning point for us was when, in 2009, they called us and said, \u201cYou have to stop using CG. I\u2019ve got 200 product images and they\u2019re just terrible. You [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[639],"class_list":["post-4551","post","type-post","status-publish","format-standard","hentry","category-misc","tag-ikea"],"_links":{"self":[{"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/posts\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/comments?post=4551"}],"version-history":[{"count":2,"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/posts\/4551\/revisions"}],"predecessor-version":[{"id":4554,"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/posts\/4551\/revisions\/4554"}],"wp:attachment":[{"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/media?parent=4551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/categories?post=4551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtimerendering.com\/blog\/wp-json\/wp\/v2\/tags?post=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}